Setting up and buying a domain
This is the first step in starting your website. Domain is simply the name of your website. For example, if you sign up with a website builder such as “Yola” it will be www.mywebsite. Yola.com. This will be a free name. If you don’t want the “Yola” in your name, you will have to buy it. This cost will range from $9.95 to $19.95. Your website builder or host will give you basic steps for buying your domain.
Advantages of having your own domain:
Buying your own domain makes your site look so much more professional. It makes it so much easier for people to find, as well. If your objective is making money on the web then this is important, but we will talk about this later.
In creating your domain you are undoubtedly going to have to think about the following:
Your domain name or url should be relevant to your business or product. By using a dictionary or thesaurus, you can find synonyms of one word to describe what you are selling. For example, if “alexjewelry.com” is currently unavailable (or someone already had or purchased that domain) you can replace it with “alexpuregold.com”. You should replace and think of words that best tell about your site and products on it.
If you want to reach local people or consumers, you should register your domain under your country. For example, if your shop is currently in Australia then you might use, “mysiteshop.co.au”. There are advantages of using a specific country. One advantage of using a specific country is it is likely to be available and easier to register. People will also think that you are close, and that will create more trust to your site.
Using keywords on your domain might be an excellent idea, too. For example if your site is selling Digital Cameras, then you might use “Digitalcameras.com”. This will make it searchable on the internet. You can also use a specific brand name for your product. For example, “Sonydigicams.com” could be used. This will be easier for people to find because they might type the specific brand name.
Using .com for a domain name is extremely common. History and people assume that websites names always end in .com. This is not true. You can try something different like .net or .info. People might even find it easier to remember if you use another suffix domain name. You may also find that using .net or .info is easier to register rather than using.com.
Don’t use unusual characters for your domain name. Fox example “mywebsite!@. People do not type these characters into search engines.
Make your site easy and readable. Avoid names that are too long. Limit your name to 6-8 letters if possible.
If the name you want is not available, sometimes your web host will suggest names for you. This is not a terrible idea. Believe it or not, your web host should offer you ideas for keywords that will help you. In light of this, don’t hesitate to use their suggested available domains.
Buying Your Domain
After you have chosen the right domain, you need to register it. It’s like purchasing a product in a store and you need to pay by an online transaction. For example if you have a Paypal Account, visa card or debit card that would be the fastest way of paying. An excellent site to purchase your domain from, in my opinion, is www.GoDaddy.com. This site offers you both inexpensive domains and superb web building tools. There is a small monthly fee, but it is certainly well worth it.